While artificial intelligence (AI) has existed for years, it’s being used much more now. Consumers turn to AI when sending texts or emails, answering financial questions, planning their vacations, and more.
These tasks aren’t the only use cases for AI, though. Businesses utilize it to increase productivity and save on costs. Both are especially important if your brand has a website, as AI can help it reach its target market and gain paying customers while automating repetitive tasks.
AI for SEO Optimization & Website Design: 10 Use Cases
Increasing your brand’s online presence involves two crucial tasks: SEO (search engine optimization) and website design. Let’s look at how AI can help your site improve its search performance and boost user engagement.
Using AI for Better SEO
When it comes to SEO, you can utilize AI to:
Increase Search Engine Visibility
Many AI tools for SEO were built to help websites become more visible to their target audience. As a result, they can get more visitors and rank higher for relevant searches.
Keyword research is one area that AI can help with as you improve your website’s search visibility. If you need keywords related to your website, dedicated tools can generate lists of these search terms in seconds. You can then insert these keywords into your website content to appear in relevant search results.
Additionally, each of your web pages needs optimized meta tags, which AI tools can create instantly. AI-generated meta tags describe web pages correctly, driving your site traffic and improving your rankings for specific keywords.
Target Relevant Keywords
Achieving the best SEO results for your website also entails finding the right keywords. Keyword research is extremely challenging yet important because using unrelated keywords (or none at all) can keep you from producing high-quality content that drives website traffic.
Luckily, AI-powered keyword research tools can identify relevant keywords for you, reducing the time usually spent on this task. They analyze industry trends, choose the best keywords to target, and show you how hard it is to rank for each search term. Tools like Semrush and Ahrefs make keyword research easier and faster.
Conduct Competitor Analysis
AI also allows you to examine SERP (search engine result page) and SEO data. This way, you can learn how your competitors are increasing their visibility and how competitive the search landscape is.
With AI performing SERP analysis, you can get thorough, data-driven insights about your competitors’ search performance. These predictions will help you identify the tactics they’ve used to achieve significant results and the best ways to refine your current SEO strategy. From there, you can choose the best keywords, types of content, and structure for your website.
Write High-Quality Content
Before, copywriters and content writers would create content manually. AI does this task for them by producing written copy based on user prompts. Ultimately, it streamlines and speeds up SEO content creation.
Using AI to produce website content means less time spent researching topics and editing written copy. Just give your chosen AI writing tool a prompt, and it’ll create high-quality output according to your instructions. This not only cuts down on the time needed to produce optimized, helpful content but also decreases the costs of hiring and managing skilled writers and editors.
Optimize Website Speed
How fast your website loads can affect your SEO performance as well. If your prospective customers need to wait a while before browsing your site, you’ll miss out on conversions and sales. That’s because people can visit other websites that load faster and meet their needs.
When optimizing your website for search engines, it’s important to know how to increase site speed and performance. For example, you could compress new files that are uploaded to your website. Online image compressors and similar tools can reduce file sizes, leading to considerably faster loading times. (Next-gen images are an excellent alternative if you’re after a quick-loading site.)
Finally, AI can refine and simplify your website code for easier crawling and better site speeds.
Enhancing Your Website Design with AI
AI can also serve as a valuable web design tool, helping you:
Analyze User Data
After launching your website, you’ve probably gathered a vast amount of customer data. Your next step now is to examine the data and take crucial insights to help you improve user experience.
Your AI-driven data analysis can cover information such as behavioral patterns and customer feedback. Use it to identify the issues experienced by your users while browsing your site and specific areas to work on.
Deliver a More Personalized User Experience
Beyond examining user behavior and preferences, AI can identify user demographics and predict their particular needs. This lets you tailor content to your ideal customer or client’s preferences—think personalized product recommendations or landing pages.
If you have an E-commerce website, such a strategy can keep visitors engaged and encourage them to buy what you’re offering.
Improve Site Accessibility
According to the World Health Organization (WHO), an estimated 1.3 billion people (approximately 16%) live with a disability worldwide. Yet, most websites are designed without considering accessibility for these individuals.
WebAIM’s recent research reported an average of 51 accessibility errors on the homepages of the top one million websites. Integrating AI into UX design, which can include elements such as voice recognition, ensures you create none of these errors. More importantly, it lets your customers know that they’re important to your business and you understand their needs.
You can improve site accessibility by using our picks for web accessibility checkers and tools.
Conduct Website Testing
Although website testing is crucial to building and maintaining a functional website, it takes time. AI can check for bugs, errors, and performance issues, replicating user behavior and interactions to test your website’s overall functionality.
Another use case for AI in website design and development is A/B testing. Instead of manual testing, you can conduct AI-driven tests to analyze two versions of your website. In turn, you determine which performs better.
Reduce Design Bias
User experience can be built with intentional or unintentional bias that distorts a product’s appeal and functionality. Furthermore, design bias can uphold stereotypes, making people disinterested in the product.
To help you reduce such prejudices, AI will detect bias patterns in selected designs and user interactions. The result is a more inclusive and equitable user experience appreciated by your prospects.
Build a Smart, Functional, & Accessible Brand Website
It’s difficult to stand out among the many brands on the Internet. Beating your competitors and growing your customer base online requires an effective SEO strategy and functional, inclusive web design. AI can help you build and refine both, leading to more visibility, qualified leads, and conversions.
Want to achieve your business goals with an optimized and well-designed brand website? Contact Devwerkz’s web designers and developers or visit our blog for expert help today.